Archive for the 'BUSINESS' Category



monday project.

I’ve been so lucky to be doing something where I look forward to Monday morning rolling around. I’m so excited for today because I’m off to collaborate with one of my extremely talented friends on a really fun, spur of the moment, and potentially game changing project and I just can’t wait to get started!

What am I still doing here? Where are my car keys?

Enjoy your Monday everyone! And stay tuned for the big reveal of our fun project in a few days time – for now, here’s a fews quick snapshots from our creative brainstorming sesh over the weekend…look closely and see if you can get any clues!


why weddings?

There are people I meet who think it’s awesome the minute I tell them what I do. I love these kind of people, for obvious reasons.

And there are people who pause a minute. Who wonder if wedding photography was a choice. Who wonder how I don’t get sick of watching first dances. Who wonder if I’m a hopeless romantic who must be obsessed with weddings. Who offer me contacts in the corporate world and assume that it must be that type of photography that I’m really after, that that’s where all the money is to be made when you’re a photographer. Who stare at me with a look in their eyes wishing me all the best while at the same time telling me that wedding photography is such a hard industry to get into.

Wedding photography was a choice. It was my first choice. It was the wild dream that floated around in the back of my brain while I started down a career path that left me burned out, uninspired, and ultimately, unhappy. It was the thing that I would have looked back forty years from now and regretted if I didn’t chase after it.

I love photography and will point my camera at just about anything, but why weddings?

There are the obvious reasons – a beautiful girl in a white dress…a handsome guy looking spiffy too…fancy venue…flowers…lots of pretty things to photograph, all in one place. But for me, it goes deeper than that. When I think “why weddings?”, I think about the opening scene of the movie Love Actually. Hugh Grant is doing a voice over as the camera pans around London’s Heathrow Airport. If you’re anything like me, you could probably recite the lines word for word. He talks about how whenever he gets down thinking about all the negative things there are to think about in the world – greed, hatred, terrorism, etc – he just thinks of the arrivals gate at Heathrow. People are happy there. They’re smiling, shaking hands, embracing, laughing. He says “love actually is all around” and I just love that. And I think it’s true. We don’t have to look very far to see that. But often all the negativity has a way of crowding out all the good out there.

I love weddings because to me they are a culmination of all things good. Two people tell each other they love each other, and they commit to walk beside one another through the rest of their days. That’s a pretty awesome thing to be witness to. Not only are two people now bonded together, but two families are as well. Friends come to watch, and by doing so to affirm their friends’ decision, and to tell them that they will help them keep their promises to one another. There’s food and drink and dancing and laughing. It is, in a way, the end of one chapter in the story and the beginning of another. And to be able to capture those memories in images for everyone to look back on, well, that to me is just the icing on the cake. To me, weddings are a celebration of a whole lot of good things. And in a world where there are quite a few bad things that happen, I’m not saying we need to ignore the bad stuff, I just think that we need to embrace the good maybe a bit more intentionally.

I’ve got my first wedding of 2010 tomorrow, and I can’t wait. By this time tomorrow I will have a few people standing right here in this cute little doorway. And I have a feeling that love will be all around.


band meetings.

It might sound weird, but Dave and I have business meetings. Together. The two of us. We literally set aside an evening, pencil it in on the calendar, leave the house, and have a full blown business meeting, like we’re all grown up and have real office jobs or something. Except I prefer to call them band meetings, for obvious reasons. We had a “band meeting” earlier this week – ordered our coffees, spread out some papers across the table, made notes……I loved it. Rambled on until we glanced at our phones and it was 11:00 at night. Why am I such a geek and love having business meetings with my husband in busy coffee shops??? I don’t know. But I am. I do. And I’m learning to embrace my inner geek.

We’ve had a couple of months “off” from weddings and are looking forward to getting back into the groove of things and shooting our first wedding of 2010 this Saturday. So we sat down and reviewed. Thought about the last wedding we shot together. The things we liked about our approach, the shots we got, the interactions that happened. And the things we’d change or try to improve this year. We set out some goals together, so that we’re on the same page, and now they’re fresh in both our minds as we head out to Toronto this Saturday. We talked about shots we’d like to try, reviewed our schedule for the day’s events, what things we need to communicate to one another during the wedding, split a blueberry muffin. Dave laid out what he needs from me as the lead photographer during the day to be able to do his job. I laid out what I need from him in his role as a secondary shooter. It was pure goodness. Here are a just a few of the goals we set out together – this is a bit of what we’re striving for this year when we’re out shooting weddings together:

1. We are trying to both step up and have the confidence to change things around when things aren’t working. We are people pleasers by nature. We don’t want to have to move people after we’ve already spent a bit of time setting up a shot because the lighting isn’t right or the scene just isn’t working because we don’t want to be an inconvenience. BUT our need to create amazing photos and not mediocre photos supersedes that. We need to have the confidence to go back on our decisions and make it right.
2. This one is basically a continuation of a goal that I’ve always had for myself ever since I got into wedding photography, but it’s always good to remind yourself once in a while. It’s always been my goal to allow the wedding day to play out as it would have if I wasn’t there. I don’t want people to remember the day as a series of instructions given to them by their photographer. It’s our goal to create a comfortable atmosphere to shoot within, something that feels more like a collaboration, and it’s my biggest hope that by the end of the day it might seem as though Dave and I belonged there all along.
3. We want to have at least one dance together at each wedding we go to :) To my clients – consider this your warning :)
4. We want more business meetings! We want to sit down before each wedding and go over the details together, get excited together. We want to sit down after weddings and review how it went, smile at the memories.

Band meetings: this is a little part of how we make our business work. This is what works for us. And we love it. Here’s to more band meetings :)


favourite reads of 09.

“A good book should leave you slightly exhausted at the end.  You live several lives while reading it.”  William Styron

It might sound elementary-school-teacher-ish, but here it is: I believe in the power of books. I always have in a way; as a child I always had my nose stuck in one, sucked in not only by the story but by the language and the way the words flowed together on the page. From this love of reading came a desire to create my own stories. In fact, I can distinctly remember turning in a short story to my english teacher in the seventh grade several weeks late due purely to the fact that I was actually writing a full length epic novel instead of the assigned ten-to-fifteen pages. As an adult, I think we can all admit to not finding enough time to get through a whole book. It was becoming this way for me at least, until fall 2007 when Dave and I moved to Birmingham UK with no money, no job, no friends, and a lot of time. One of the best things we did in those few months when money/work was scant was signing up for a library card, and it opened up our worlds. Call me a geek if you want, but there you have it. I love love love libraries!

In my life at least, books have had the power to inspire me, to grow me, to teach me, to change my attitude, to give me another perspective, to take me on an adventure…basically, to add something of value to my life. For 2010 I have made it my goal to read more books. I didn’t keep track of how much I read in 2009, but I would like to be able to get through twenty novels this year. One of the big changes I want to make for 2010 is to read more business/creative/instructional books, to help grow me in my business savvy and inspire my creativity.

I wanted to share my top reads of 2009 with you in the hopes that through these books that have inspired me, enriched me, entertained me, and taught me, that you too can experience these things because of them.

Saturday by Ian McEwan (2005)

I bought this book for $3 at a used book sale only because I loved McEwan’s Atonement (also recently made into a major motion picture in 2007, which was equally good). What I love about McEwan is that he writes about typical things. There is nothing particularly exotic or adventurous about his stories; they are stories that could happen to any one of us. But he somehow manages to weave something extraordinary into them. He makes me truly care for the characters, because I think he so accurately gives his characters such relate-able (made up word? I think so.) characteristics. Saturday is the story of one ordinary Saturday in London, and follows the life of a highly accomplished neurosurgeon and his family as they go about what should be, and in many way is, a very average day in a post-911 world. A day that could be anybody’s day. But events conspire to create a dramatic and thought provoking look at where the world around us is going and brings home the point that life can change in a mere instant.

Favourite quote: “How luxurious, to work it all out at home in the kitchen, the geopolitical moves and military strategy, and not be held to account, by voters, newspapers, friends, history. When there are no consequences, being wrong is simply an interesting diversion.”


For Whom the Bell Tolls by Ernest Hemingway (1940)

This book may be one of my favourite books of all time. It’s that good. Oh, just the way it’s written is like magic, it just pulls you in. I was so intensely engrossed in the lives of these few people hiding out in the hills of Spain during the civil war (of which I knew next to nothing about prior to reading this book) that I actually at times felt like I was there, hearing what they were hearing, feeling what they were feeling. Like I was another person in that dark cave watching tensely while Robert Jordan told Pablo how it was going to be around the smoky fire. Someone said after reading this book after it was first published “if the function of a writer is to reveal reality, no one ever so completely performed it.” It’s so true about For Whom the Bell Tolls. This story is the complete story, dealing so eloquently and nobly about things so brutal as war and death, a definite recommendation for anyone and everyone.

Favourite quote: “Dying was nothing and he had no picture of it nor fear of it in his mind. But living was a field of grain blowing in the wind on the side of a hill. Living was a hawk in the sky. Living was an earthen jar of water in the dust of the threshing with the grain flailed out and the chaff blowing. Living was a horse between your legs and a carbine under one leg and a hill and a valley and a stream with trees along it and the far side of the valley and the hills beyond.”


Waiting for the Barbarians by J.M. Coetzee (1980)

Another winner of the Nobel Prize for Literature, this is a shorter read and just drew me in so much that I had a hard time putting it down. A truly great allegory if ever there was one, Coetzee managed to write an entire novel void of names: the story is told by the elderly “Magistrate” of a small frontier settlement on the edges of the “Empire”, and the style just lets your imagination run free in terms of where the story is actually taking place and how many situations it does/did/could apply to. This is a story centered around a few very basic human instincts, instincts that are often so raw that many of us never truly think of them and explore them in the way Coetzee forces us to: things like fear, sympathy, control, and decency. So poetically written and such an original way of telling a story, this is one of the most beautiful books I’ve read.

Favourite quote: “In the shelter of our homes, with the windows bolted and bolsters pushed against the doors, with fine grey dust already sifting through roof and ceiling to settle on every uncovered surface, film the drinking water, grate on our teeth, we sit thinking of our fellow-creatures out in the open who at times like this have no recourse but to turn their backs to the wind and endure.”


My So-Called Freelance Life by Michelle Goodman

This is a great little “how-to”, full of ideas and things to consider for anyone looking to make the leap into the freelance world. With lots of tips, perspectives, insider info and wisdom, this is a book I wished I had read a few years ago when I was first starting my business, when I was at a loss for where to go next. The most useful sections for me were the tips she gives on how to organize your time and approach as someone who is self-employed. The only downside is that the information found in this book is all American – while most things still apply to us Canadians, things like taxes and some websites listed are just not applicable. But it’s still a great overall read.





A Picture is Worth 1,000 Words by Phillip Sexton and Tricia Bateman

What a cool idea for a book! I picked this one up while browsing at Chapters and after flipping through it, I had to buy it. This book is for aspiring writers, designed to kick your butt into gear and just get writing! Filled with tons of photos, this book uses images as prompts for writing. Attached to each image is an exercise focused on one of the key elements to writing a story, such as  beginnings, dialogue and character development. You look at the photo, and from the photo you write something. The take-away message is that the world around us is an endless source of prompts for great writing. Every room you walk in, conversation you overhear, news piece you see, they can all become the wellspring for a story. Ideas are abundant and are right there in front of you. I love that!


An honourable mention must go out to Malcolm Gladwell’s Outliers. I thought it had some great ideas and anecdotes, but to be honest, was a little disappointed by the quality of the writing. I think the biggest thing I took away from this read was the idea of the 10,000 hour rule, which states that no one becomes successful at something without having achieved 10,000 hours of practice at their skill. This inspired me to shoot WAY more :)

Happy reading everyone :)

smiles of 2009.

I’ve had the opportunity to work with some pretty awesome people over this past year, who have made my dream job not only possible but also tons of fun and immensely rewarding. As 2009 draws to a close and I reflect on the people and events I’ve been a part of this year and look ahead to all that 2010 has in store, I’m finding that I’ve got a whole lot to smile about.

Thanks to all those who made me smile in 2009:











To my clients: Thanks for being yourselves, opening up, laughing, and letting me capture a little piece of your souls with my camera. You’ve made me smile tons :)  It’s been a pleasure working with each and every one of you and your loved ones this year!

Dave and I wish you all happy and safe new year’s celebrations and an even more terrific 2010!

out of the office…

Just a quick note to say that I will be mainly out of the office (checking in here and there!) starting today until Monday January 4, 2010. You are, as always, welcome to send me an email while I’m away so that I don’t get too lonely :)  And I still have a few more posts up my sleeve to get up on here before the ball drops and we say goodbye to 2009!

Jenn x x

out of the office today…

…where will I be? Out shooting my first ever maternity photos!!! Yippee I’m SO excited I can hardly wait, also a bit nervous since I’ve never done one before, and have been “researching” (ie. blog stalking and emailing photographer friends for advice) for the past few days in preparation…but the couple is super sweet, can’t wait to work with them……oooh I think it’s going to be a good day! Now cross your fingers that I don’t get lost on the way over there :)

Can’t wait to post these pics…come back tomorrow to sneak a peek…… x x

starting point.

I can remember it like it happened yesterday. She was wearing one of her oversized shirts as a dress with her tall black boots that came up to her knees and bright red framed glasses to top off the look. An assistant head teacher (the equivalent of a vice principal in Canada) at an elementary school and yet she manages to pull off this look effortlessly. She always looks so good, no matter how crazy the outfit, I’m thinking to myself as we walk through the hallway. What she said to me next had never before even entered the realm of possibility in my mind. Who knew that the new financial tax year in Britain starts in April? Who knew that because the school had improved so much over the past year their funding was being cut? Suddenly I was faced with a week left at a job that I loved. And after that…I was out of work.

So in April 2008, I spent six weeks unemployed in England. We’d just returned home to Birmingham from an amazing two week trip to Egypt with a group of friends. So not only did I not have a job…but I was going through traveling withdrawal symptoms, missing my friends and family…and had a lot of “big questions” floating around in my head. Mainly this one: where is my life headed?

When people find out that I’m a wedding photographer, one of the first questions they often ask me is how I learned photography. Most assume that I went to school for it, or that I took a few night courses. Most are surprised when I tell them that I am completely self-taught. Although I’d been taking photos for around a year with our Nikon D70 at that point in April 2008, it was really during those six long weeks without a job that I began to learn the finer details of how to use my camera. Up to that point, I’d been mainly shooting in automatic settings, focusing on finding light and creating cool compositions within the frame. Before the D70, it was point and shoot film cameras. But it was time to move beyond that. I loved photography. I wanted to get better. So, I headed to Birmingham’s Central Library and checked out as many books as I could find on photography, found my camera’s user manual online, and got to work.

In those six weeks, I learned how to find and use all the controls on my camera. Buttons that I had no idea what they were for, I was now learning and memorizing how to use them. I had a lot of “Aha” moments (Oh, THAT’S what ISO means) and things began to make sense, one by one. I forced myself to shoot in Aperture priority mode and Shutter priority mode and understand how to get different effects with exposure and depth of field. I was going from just letting the camera take the picture to controlling how I wanted the camera to take the picture. It was a starting point.

What did I take pictures of during this six week crash course on photography? Whatever I could find! Like fruit we had around the house…

I also took pictures of the flowers that my nice husband would bring home for me…
And of course, a few willing models…aka Dave and myself…

Learning how to take photos has been a continual process. The answer to the question “How did you learn?” is that I’m still learning. I’ve come a long way since April 2008 but I’m far from having learned everything there is to know about photography. One of the biggest things I’m teaching myself at the moment is shooting completely in manual (where I set the aperture and shutter speed myself) and how and when to use spot metering correctly. Back in April 2008, that sentence would have sounded like a completely foreign language to me! I try to pick up my camera every day and take pictures – whether I take it with me on a walk, take a few frames of Dave while he’s working, or just sit there on the floor with an empty mug in front of me, fiddling with different exposures and moving the mug around the house to find different angles of light. I think the best thing I’ve done in this learning process is just getting out there and trying different things. I think that’s the best way to learn and perfect most things in life. Every new subject, location, weather, light, they all come together to create a brand new scene everytime you pick up your camera. I love that.

(editor’s note: as I was in the process of writing up this post this morning, a few new emails hit my inbox – new inquiries for wedding photography for 2010, and it just overwhelmed me how lucky I am to be doing what I’m doing…especially having just dug up these old photos and remembering the time when pursuing photography professionally was just a dream…)

on the money.

When I first started my business over a year ago, one of the hardest things for me to decide was what price tag to put on my wedding photography packages. I mean, it was weird to think about at first – how much did I think I was worth? It was a struggle between not wanting to rip people off . . . but then not wanting to rip myself off in the process. I knew that I didn’t have a lot of experience, but I also knew that my work was good and that I would put my heart and soul into making people’s wedding photos look amazing. That I would focus on building relationships with my clients and earning their trust, and that I would ensure that taking their photos would be a fun and stress-free experience. That I would put a lot of time into editing all those photos. And that I would strive to get better and better with every wedding, photo shoot, and afternoon spent editing away at my desk.

I also brought with me my own unique perspective to costing a wedding photography package from my own experience of coordinating my own wedding. Dave and I were married just over three years ago now, and were fortunate enough to have a close family friend offer to do our photos for only the cost to print the negatives. This friend had photographed many weddings before in a professional capacity, so we were over the moon with his offer! Our wedding wasn’t big. It wasn’t too fancy either. Our parents helped pay for certain aspects and we covered the rest with our savings. To be honest, I don’t know if we would have been able to afford a wedding photographer had Callum not been there. So if anyone is sensitive to lower-budget weddings where expensive photographers are simply out of the picture, it’s me. I definitely came into this business with the belief that hiring a wedding photographer shouldn’t have to break the bank.

I’ve just finished reading a great book that I wish I’d read a year ago when I was trying to get his whole business underway called “My So-Called Freelance Life” by Michelle Goodman. (she’s got an awesome website by the looks of it too that I need to check out!) It had some advice in there about when to raise your rates . . . something I’ve thought about but that I haven’t been too sure how to actually go about. Basically the advice was this: if YOU don’t give yourself a raise (as a self-employed worker), no one will.

So, after being in the wedding photography business for over a year now, effective January 1, 2010 I will be raising my rates to $1200 for a full day wedding (from $1100) and $600 (from $550) for my two hour coverage. To all my current clients: don’t worry,  this price increase will not affect those clients who have already booked my services for the 2010 wedding season!

If you are at this time considering hiring STARKPHOTOGRAPHY for your wedding day, you might want to make that booking before January 1, 2010 rolls around to save you that extra bit of dough!

watch out, world…

. . . my new business cards have arrived!! YAY! I’m so excited and I absolutely love them . . .


Once I got my website up and running earlier this month, the next item on my checklist was getting some amazing new business cards. There was really only one choice when deciding what company to go with – MOO.com is an online company with branches in London UK and the US, and they not only print fully customizable business cards, but also do greeting cards, postcards, and probably tons more stuff that I don’t even know about yet!

They allow you to upload as many of your own images as you want for use on your cards . . . I picked some of my own personal favourites . . .

Next step: to find me some hot little hands to pass these cards into. . .

« Previous PageNext Page »



Follow

Get every new post delivered to your Inbox.